Product Credibility

Originally published in the “Journal of the Michigan Dental Association”, Feb. 2012

I’ve owned my own practice; I’ve worked in three or four others and, because of my position teaching practice management at the University of Detroit Mercy, I have the opportunity to talk to a lot of dentists about the products and supplies that they use. How do you decide what products to use? I’ve observed that there seems to be three different methods that dentists employ to select products to use in their practice; advertising, “common sense” and evidence based. Continue reading

The Power of Positive Thinking, or The Power of Preparation?

Medscape Today, a division of Web MD, sends me daily notifications of current developments in the medical field. It helps me screen a lot of topics in a short time, there is even a section on dentistry. I can then click on a topic of interest to learn more about it. A few weeks ago, I happened upon this title, “Pregame Language Predicts Outcomes of Boxing Matches” I was curious and so I went to the site and read the article. Continue reading

Three Basic Business Truths, Part 3

Be able to create new goods and services. Seems easy enough doesn’t it? But what does that mean to a dental office? All offices provide dental treatment, how can you be different? Why should you create new goods and services? Shouldn’t you just concentrate on doing dentistry? After all, they say “do what you love and the money will follow”. Continue reading