Business Basics

A Dearth of Customer Service

You have to fight to purchase and use a company’s product. This isn’t customer service, it is “use the customer and their data to make me rich”. Continue reading

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The Pleiades View

Pleiades is a star cluster that you’ll see high in the sky this time of the year. Together with Orion It’s one of my favorites. It looks a lot like a small “big dipper”, an oxymoron but a good description … Continue reading

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The Little Things

Think to yourself, “What makes my practice different from the practice down the street?” “What would make someone want to come to me rather than someone else?”

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Competition in a Contrary Economy

There are two ways to compete, on price or on product differentiation. You can compete on one or the other, but not both. Continue reading

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The Green Dental Office

What is your target market? It should, at least in part, include the millennial generation. They are those who were born between 1980 and 2000. The oldest of them is turning 30, they represent the growth in your practice. They are getting married … Continue reading

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Give Yourself “Brand Name Recognition”

I see marketing not as a means to gain new patients with the first read, but rather as a way to increase your “Brand Name Recognition” Continue reading

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