Business Basics

Competition in a Contrary Economy

By Steven C. Reynolds posted on May 17, 2012

There are two ways to compete, on price or on product differentiation. You can compete on one or the other, but not both. Continue reading →

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The Green Dental Office

By Steven C. Reynolds posted on February 2, 2011

What is your target market? It should, at least in part, include the millennial generation. They are those who were born between 1980 and 2000. The oldest of them is turning 30, they represent the growth in your practice. They are getting married … Continue reading →

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Give Yourself “Brand Name Recognition”

By Steven C. Reynolds posted on October 15, 2010

I see marketing not as a means to gain new patients with the first read, but rather as a way to increase your “Brand Name Recognition” Continue reading →

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The Clueless Fool

By Steven C. Reynolds posted on October 7, 2010

My wife went to a major retailer last week to make a fairly large, one item purchase, (a single item, about $200). When she got to the checkout she presented her coupon for 15% off. The clerk said that they … Continue reading →

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