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There are two ways to compete, on price or on product differentiation. You can compete on one or the other, but not both. Continue reading
What is your target market? It should, at least in part, include the millennial generation. They are those who were born between 1980 and 2000. The oldest of them is turning 30, they represent the growth in your practice. They are getting married … Continue reading
I see marketing not as a means to gain new patients with the first read, but rather as a way to increase your “Brand Name Recognition” Continue reading